Privacy Policy

Effective Date

18 March 2025

Introduction

At Folio ("we," "our," or "us"), we understand the importance of protecting your privacy and the security of your business information. This Privacy Policy explains how we collect, use, store, and safeguard the information you provide when you use our mobile application (the "App") and the related services.

1. Information We Collect

  • Business Account Information: When you register for an account, we collect details about your company, such as your business name, registration information, and business address. In addition, we gather your user account information—including your name, email address, and phone number—as well as authentication credentials (which may include details from social media logins).
  • Product Information: Folio enables you to showcase your products, so we collect product images and videos, along with descriptions, specifications, pricing details, product categories, and associated metadata. We also keep historical catalog data and track any changes you make over time.
  • AI-Generated Content: Our platform leverages artificial intelligence to enhance your product listings. In this process, we collect AI-processed product images (including versions with cleaned or replaced backgrounds), AI-generated product descriptions and specifications, and AI-created marketing materials and social media content. We may also derive anonymized training data from your usage to improve our services.
  • Technical Data: To ensure optimal performance, we collect technical information such as your device ID, operating system, and browser type, as well as usage data that reflects which features you access and how you interact with the App. Additionally, we log your IP address, location data, and performance/error information.
  • Social Media Integration Data: If you connect your social media accounts to Folio, we collect relevant account details, posting history, engagement metrics, and authentication tokens to facilitate seamless sharing and analysis.

2. How We Use Your Information

Your information is used primarily to provide and improve our core services. We manage your product catalogs and storefronts, process and enhance your product images, generate compelling product descriptions and marketing content, and facilitate connections with your B2B clients. In addition, your data is employed to train and refine our AI systems for product recognition, image enhancement, and marketing content generation. We also analyze usage patterns to troubleshoot issues, develop new features, and communicate service updates, notifications, and support messages. With your consent, we may also send you marketing communications.

3. Information Sharing

We share your information only as necessary to deliver our services and improve your experience. For example, your product catalog, company profile, and transaction history may be visible to your B2B clients through private or public storefronts. In addition, we work with trusted service providers—including cloud storage, AI processing, analytics, and payment processors—to support our operations. When you choose to share content on social media, we exchange information with those platforms for authentication, analytics, and engagement tracking. Finally, we may disclose your information if required to comply with legal obligations, protect our rights, or prevent abuse.

4. Data Security and Retention

We are committed to protecting your data through robust security measures. All data transmitted via our App is protected by strong encryption protocols (TLS), and we store your information securely in Microsoft Azure cloud with regular backups and strict access controls. We conduct regular security audits and updates to safeguard your data. In terms of retention, active account data is kept as long as your account is active, while data associated with closed accounts is deleted within 30 days. Backup data may be retained for up to 90 days, and anonymized data may be stored indefinitely for analytical purposes.

5. Your Rights and Choices

You have the ability to manage your personal and business information directly through the App. You may access, update, or correct your data, request its deletion or export, and close your account if desired. Additionally, you can control your communication preferences by opting out of marketing communications or adjusting notification settings. With regard to AI features, while some AI functionality is integral to our core service, you maintain control over AI-generated content. You can edit or delete any AI-extracted product data during the creation process, and you have the right to delete AI-generated visual content (including images, videos, and other media) at any time. These controls ensure you maintain ownership over how your products are represented in the App.

6. International Data Transfers

Because our services operate globally, your data may be transferred internationally for processing and storage. We ensure that appropriate safeguards are in place by using standard contractual clauses, data processing agreements, and by complying with international privacy frameworks.

7. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. In the event of significant changes, we will notify you via in-app notifications, email, or announcements on our website. Your continued use of our services following any such changes constitutes your acceptance of the updated policy.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us by email at info@quantuslabs.ai or via our in-app help center.

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